Traditionally, brand new Rolex watches have been available through specialized or licensed jewelers around the world. Nowadays, you can also buy genuine Rolex watches online, via Amazon and many other retailers. Meanwhile, pre-owned Rolex pieces are often resold by private collectors or smaller retailers, which offers an extra opportunity for forgers to attempt to swindle an over-eager buyer.
Many cheap imitations are easily spotted, either because of garish colors, misprints on the box, or blatant imperfections in the casing or logos. However, expert forgers often use genuine Rolex parts to build their fakes, making them harder to spot. These may pass for the real deal at first, but give it a few years, and the eternal movement will prove short-lived, the apparent precision will fade away, and the scam will be obvious.
It is important to consider that Rolex watches are luxury, ageless pieces. Unlike some(not all) high-end cars, which will begin losing its value as soon as it leaves the dealership, the value of a Rolex often keeps or increases over the years. Many pre-owned Rolex watches are family heirlooms, so be wary of any “good prices” justified because the watch is used.
In addition, Rolex watches all have a unique serial number. You can check online if the serial number of the watch you are being offered matches the model and the metal. The way this number is engraved must be nothing less than perfect, so take a magnifying glass with you.
A true Rolex must be completely silent. And if the dial is marked as “Oyster,” it means you are looking at a waterproof model. Dunk it in water for a few seconds and check that nothing leaks inside the watch and that no new sounds are now audible.